Best Product Analytics Software

Compare the Top Product Analytics Software as of April 2025

What is Product Analytics Software?

Product analytics software provides the tools to help businesses track, analyze, and optimize the performance of their products by collecting and interpreting user behavior data. These platforms provide insights into how customers interact with products, what features they use most, and where they encounter issues. Product analytics software typically includes features like funnel analysis, cohort analysis, A/B testing, heatmaps, and real-time tracking of product usage. It helps companies make data-driven decisions to enhance user experience, improve product features, and drive product innovation. Compare and read user reviews of the best Product Analytics software currently available using the table below. This list is updated regularly.

  • 1
    Heap

    Heap

    Contentsquare

    Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.
    Starting Price: $500.00/year
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  • 2
    Sprig

    Sprig

    Sprig

    Go beyond analytics and elevate your product with user insights, delivered fast. Capture insights from specific user cohorts based on their characteristics and the actions they take in your product. Leverage the full Sprig platform to learn from your users across every stage of product development. Record clips of your user sessions alongside their in-product feedback. Surface and solve pain points in your core flows before they become problems. Learn what your power users love, hate, and want to see next in your product. Identify user behavior patterns that lead to churn and learn how to reduce them.
    Starting Price: $175 per month
  • 3
    Refiner

    Refiner

    Refiner

    Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.
    Starting Price: $29 per month
  • 4
    Fullstory

    Fullstory

    Fullstory

    Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.
  • 5
    Gainsight

    Gainsight

    Gainsight

    Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes.
  • 6
    Pendo

    Pendo

    Pendo

    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
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