Best Product Analytics Software

Heap

Contentsquare

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

1,534 Ratings

Starting Price: $500.00/year

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Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

29 Ratings

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Chameleon

Chameleon is the deepest digital adoption platform for product success, empowering SaaS teams to build no-code, self-service user onboarding, feature adoption, and feedback collection. • PMs, PMMs, and CSMs can build, manage and improve product experiences for your web application without writing code. • Using Chameleon you can show new users key functionalities, highlight product changes, improve feature discoverability, and reduce confusion and support requests. • Deploy NPS, CSAT, CES and custom surveys to users, triggered at the right time and to the right audience. • Add self-serve help and user onboarding launchers to guide users without interrupting their workflow. • Chameleon automatically collects the data on tour performance that can be used to optimize tours. • Variations can be shown to different users and all tours can be A/B tested. • Connect to one of the hundreds of integrations Chameleon supports

8 Ratings

Starting Price: $279 per month

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Smaply

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises.

8 Ratings

Starting Price: €390.00/year

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Smartlook

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.

8 Ratings

Starting Price: $39 per month

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UXPressia

UXPressia is a collaborative customer experience platform that allows you to create, export, and share customer journey maps, personas, and impact maps online. Some of the platform’s features include maps and personas with a predefined, easy-to-customize structure (drag and drop sections, such as text, video, embed code, touchpoints, etc.). Multiple-persona journey maps. Design View (journey atlas) to specify relations between mapping initiatives. 120+ free templates for 10+ industries to use as a starting point. Text and audio comments, dot votes, and reactions. Storyboard library and image formatting. Default and custom tooltips. Color themes for journey maps. Team library for touchpoints, images, channels, etc. Link and email sharing. Presentation mode. Branding and high-quality exports (PNG, PDF, CSV, and PPTX). Teams will especially enjoy collaborative options and the possibility to standardize and scale their projects.

3 Ratings

Starting Price: $13.30 per month

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Kissmetrics

Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.

2 Ratings

Starting Price: $500.00/month

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Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals. Track, measure, and take action - all without leaving Countly.

1 Rating

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devtodev

devtodev is an ultimate product analytics platform for data-driven teams to get valuable insights and influence user decisions. With devtodev you can convert users into paying users, improve in-app economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.

Starting Price: Free

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LaunchDarkly

LaunchDarkly feature management platform. Dynamically control the availability of application features to your users. Modern development and operations teams are using feature management to deliver faster and take on more development cycles. This best practice enables engineering teams of any size to continuously deploy code, and empowers business teams with control over features so they can manage their customers' experience. With the LaunchDarkly Feature Management Platform, leading teams are able to reduce risk and launch their ideas at inception. Speed up the pace of software delivery by separating code deployments from feature releases. Deploy when you want, release when you’re ready. Lower the cost of being wrong by using feature flags to rollout new features and services or when migrating systems. Monitor and manage your features in real-time. Test robust functionality instead of just cosmetic changes.

Starting Price: $12 per month

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LogRocket

LogRocket combines session replay, performance monitoring, and product analytics – empowering software teams to create the ideal product experience.

Starting Price: $99/month

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Qualetics

Embed custom-developed insights in your apps such as recommendation engines, sentiment analysis, anomaly detection, and fraud detection while receiving user engagement analytics delivering new value to your customers and product analytics for your teams. Advanced analytics delivered through Qualetics’ secure, the multi-tenant interface generates new levels of collaboration between your team and your customers as they view, analyze, share, export, and subscribe to valuable insights in real-time. Qualetics’ AIMS captures multi-dimensional data points from your apps in real-time powering advanced analytics and AI-based outcomes. With the help of our proprietary page rank and error ranking algorithm, we provide a quality index of your product with breakdowns that inform you how critical the errors are, how frequently they occur, and how many users are impacted. With the help of Qualetics, your product’s Performance Index score informs you how your application is performing.

Starting Price: $99 per month

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Statsig

Upgrade your feature flags and experiments to accelerate your product growth with the most powerful stats engine. Product observability combines experimentation with real-time analytics to give you a 360° view of your product and business. For the first time, you can see which features are driving your business core metrics - not just events and clicks. Statsig serves all your experimentation needs with a unified platform that connects what you build with the impact you deliver. We power A/B tests and experiments on any device, in any part of the application stack, at any scale. Statsig gives you a comprehensive 360° view of how your product is performing. We help developers become savvy decision-makers. Statsig introduces end-to-end observability for each product update, from system performance to customer behavior, and hands developers the ability to bring data to their teams for every product decision.

Starting Price: $0.03 per 1000 events

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Sprig

Go beyond analytics and elevate your product with user insights, delivered fast. Capture insights from specific user cohorts based on their characteristics and the actions they take in your product. Leverage the full Sprig platform to learn from your users across every stage of product development. Record clips of your user sessions alongside their in-product feedback. Surface and solve pain points in your core flows before they become problems. Learn what your power users love, hate, and want to see next in your product. Identify user behavior patterns that lead to churn and learn how to reduce them.

Starting Price: $175 per month

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Amazon QuickSight

Amazon

Amazon QuickSight allows everyone in your organization to understand your data by asking questions in natural language, exploring through interactive dashboards, or automatically looking for patterns and outliers powered by machine learning. QuickSight powers millions of dashboard views weekly for customers such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western and Comcast, allowing their end-users to make better data-driven decisions. Ask conversational questions of your data and use Q’s ML-powered engine to receive relevant visualizations without the time-consuming data preparation from authors and admins. Discover hidden insights from your data, perform accurate forecasting and what-if analysis, or add easy-to-understand natural language narratives to dashboards by leveraging AWS' expertise in machine learning. Easily embed interactive visualizations and dashboards, sophisticated dashboard authoring, or natural language query capabilities in your applications.

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Gainsight PX

Gainsight

Gainsight PX enables you to deeply understand what users are doing in your product, collect feedback, and create in-app engagements like walkthroughs and guides to drive onboarding and adoption. Visualize how cohorts of users naturally move through your product. Identify key dropoff points or areas of low feature or module usage. Determine which features correlate with high user satisfaction and long-term retention. Analyze adoption and retention by specific user segments or attributes. Onboard and drive users to key features with in-product engagement. Build in-app guides to walk users through product setup and introduce core features. Leverage guides, tooltips, and hotspots to activate usage of new or lesser-known features. Create highly personalized engagement experiences based on user characteristics such as role, geography, historical product behavior, and more.

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Hyperaktiv

WHAT IS HYPERAKTIV: Hyperaktiv is a SaaS growth copilot that helps companies activate, convert and retain more users. WHY HYPERAKTIV WAS CREATED: Many SaaS companies struggle to extract actionable insights from their user data due to the complexity of existing analytics tools. These tools often require specialized knowledge, making it difficult for teams to interpret and leverage their data effectively. HOW CAN YOU BENEFIT BY USING IT: 1. We'll start by analyzing your data. 2. Next, we'll segment your users based on your Ideal Customer Profile, product engagement, and lifecycle stage. 3. We'll develop and provide you with targeted, personalized marketing recommendations. 4. You'll then be equipped to effectively activate new users, convert free users to paid, and improve customer retention.

Starting Price: $49/ Up to 5k MAU

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Revenera Usage Intelligence

Revenera

Product Usage Analytics for Smarter, Faster Strategy and Roadmap Decisions. Whether defining new features or optimizing your existing product functionality, Usage Intelligence (formerly Revulytics) helps you make better decisions. Collect and analyze actual product usage metrics to understand user engagement and interaction with your software, analyze your install base and build a data-driven strategy for roadmaps, packing, pricing and sunsetting decisions. Enabling analytics in your software applications doesn’t just provide a better foundation for Product Management decisions. Technical and environment data gives insights for Development teams trying to plan for infrastructure and support requirements. Usage Intelligence, the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage. See which features are used most and least.

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Fullstory

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

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Gainsight

Everything you need to turn your customers into your biggest growth engine. The Gainsight Customer Cloud brings together all the technology you need to ensure your customers easily adopt your products and achieve their desired outcomes with your company. Orchestrate the customer journey across every function and create clients for life by delivering great outcomes at scale. Combine deep SaaS product analytics with personalized in-app engagements to deliver exceptional user experiences. Capture feedback, close the loop with respondents, and discover insights to ensure an exceptional customer experience. An open platform that acts as a central hub for customer data systems and provides actionable insights to every employee to make better decisions in service of the customer. Scale revenue growth through whitespace analysis, upsell and cross-sell playbooks, and streamlined renewals processes.

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Toonimo

Rethink Your Employee Training Program. Train your employees with a step-by-step, personalized, online training program. Lower your training costs and Increase your team and employee productivity. Employee Training is Effective When it’s Simple and Engaging– Build a personalized training plan for each group of employees by guiding and supporting them in real time. Cut Your Valuable Training Time and Reduce Costs– Transform your face-to-face corporate training to online engaging training, while cutting training costs. Measure and Analyze Your Training Program– Get online training program status and feedback at every step. You can access aggregated analytics within every custom training program, with each training walkthrough.

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Uxcam

uxcam

UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual and high-fidelity insights. UXCam is the market leader in app experience analytics, empowering mobile teams with fast, contextual and high-fidelity insights. Record, analyze and share sessions and events to uncover app usage patterns. Discover the "why" behind user behavior. Go from quantitative app metrics to qualitative insights. Replay sessions with custom events. Set up event-based funnels and zoom in on funnel segments. Get a complete overview of how users engage with and navigate through your app. Identify drop-off points and screens suffering from UX issues. Identify and fix design bottlenecks within your app. Uncover how users behave on every screen. Continuously improve UX to reduce churn and improve retention. Identify and resolve app crashes, bugs and UI freezes. Export technical logs and share impacted sessions with other teams to ensure smooth release cycles.

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Adora

Adora is a comprehensive platform that provides real-time visualization of your entire product experience, capturing every user journey, screen, and interaction. It automatically maps live product screens, offering up-to-date insights into user experiences. The platform includes features such as Automated Journey Maps, Session Replays, Visual Analytics, Living Product Docs, and a Wayback Machine, all designed to enhance product teams' understanding and optimization of user interactions. Adora integrates seamlessly with tools like Notion and Confluence, ensuring that product documentation remains current and accessible. With a focus on security and privacy, Adora is SOC2 certified, providing peace of mind for teams aiming to improve their product's user experience.

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Glassbox

The Glassbox digital experience analytics platform gives you cutting-edge digital capabilities that enable you to deliver better user journeys to power your business growth. Now that your customers have moved online and are embracing mobile with increasing speed, it’s never been more important for organizations to ensure that their websites and mobile apps operate optimally and deliver fantastic user journeys. They also need to use the data their business generates, analyzing every user session to personalize customer journeys and drive greater engagement. Engineers need performance analytics to measure reliability. Product managers want to know how to improve engagement and conversion rates. Customer service reps want to pinpoint the source of an issue so they can resolve user struggles.

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Pendo

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.

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Coho

Coho AI

The Coho AI platform and operating system, powered by artificial intelligence, integrates seamlessly with existing B2B SaaS tools to provide a holistic analysis of all touch points the user has with the product. By creating understandable and actionable insights, Coho AI helps foster a future of product-led growth by putting data at the forefront of decision-making.

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Compare the Top Product Analytics Software as of April 2025

What is Product Analytics Software?