Best Personalization Software
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Compare the Top Personalization Software as of April 2025
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What is Personalization Software?
Personalization software enables businesses to deliver customized experiences to their customers by tailoring content, products, and services based on individual preferences, behaviors, and demographic data. These tools collect and analyze customer data from various touchpoints, such as websites, emails, and social media, to create personalized recommendations and targeted messaging. Personalization software often includes features like dynamic content delivery, customer segmentation, A/B testing, and real-time personalization, ensuring that each interaction is relevant and engaging. By providing individualized experiences, businesses can enhance customer satisfaction, increase conversion rates, and build long-term loyalty. This software is widely used in e-commerce, marketing, and customer service to drive personalized engagement at scale. Compare and read user reviews of the best Personalization software currently available using the table below. This list is updated regularly.
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1
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
2
emfluence Marketing Platform
emfluence
Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.Starting Price: $1,000/month -
3
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
4
Proof Experiences
Proof
Personalize your site to amaze visitors and increase conversions. Proof Experiences enables inDinero's marketing team to personalize indinero.com for each visitor without writing a single line of code. 162% Increase in content downloads. 23% Increase in content downloads. 11% Increase in proposals. Personalize indinero.com without coding. Enable your marketing team to easily personalize text, images, and CTAs no matter what platform your site is built on. Use templates to add new personalized blocks fast. Use our beautiful content block templates to embed entire new sections into indinero.com that your designers will love. Know which experiences and audiences convert. See the impact of personalization on your goals in Proof, or send all your experiment data to your analytics tool.Know which experiences and audiences convert. ailor a more relevant experience based on visitor's traits, events, and behavior data. Common audience segments include different buying journey stagesStarting Price: $599 per month -
5
Turtl
Turtl
Turtl is the first and only Revenue Content™ Platform. Drive pipeline and get the most out of your marketing teams, turning content into dollars. Turtl is cloud-based software which creates, personalizes, manages and tracks Turtl Docs. Our software provides users with the opportunity to easily build on-brand, media-rich, and interactive content pieces. Turtl also allows users to clearly see which parts of their Turtl Doc are performing the best with its built-in analytics feature. With this data, users can then go on to produce content that they know readers will engage with. The results speak for themselves: - Kantar achieved an incredible 550% increase in revenue - Peoplesafe got to a staggering 85% win rate on bids and proposals - Redstor had a 567% increase in MQLs -
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Influ2
Influ2
Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users to build an audience, upload personalized messages and visuals, and monitor all the interactions on both account and individual levels. The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. -
7
Userled
Userled
Deliver personalized engagement on any channel with AI-generated content across the buyer journey. Track individual activity and notify your sales team. Integrate your audience tools, CRM, CSV, or tap into our database and launch tailored campaigns for individuals, accounts, industries, and personas with ease. Create personalized experiences that resonate with the audience you selected. Display your experiences in front of the right accounts and contacts at the right time across all ads and email platforms. Keep track of buyer touchpoints across all your channels and alert sales when key stakeholders are ready to interact and buy. Our advanced analytics and CRM integration drive better decision-making and increased conversions. With our fingerprint technology, you can track contacts across ads, websites, and landing pages. Our technology respects user privacy while providing unparalleled personalization. -
8
Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
9
Albacross
Albacross Nordic
Revenue Acceleration from Albacross. Introducing the Revenue Acceleration Platform that gives you an unparalleled power to capture companies’ demand and accelerate your revenue. Identify anonymous website visitors. View and reach out to the companies that show high buying intent, but aren't converting. Save time and boost efficiency by integrating Albacross into your existing platforms. Self-service account based marketing. Target companies with personalized ads and influence decision makers. Search for new leads by industry, annual revenue, country and more. We offer a range of free tools for finding and filtering high-value leads. Pick your daily budget and campaign length. Show the world your awesome banner ads! We support JPG, PNG and HTML5. Craft campaigns that engage better and convert more. Shorten the prospecting time and know how to prioritize active buyers. Help the success team better retain or upsell your customers.
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