Best Marketing Attribution Software for Cloud
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Compare the Top Marketing Attribution Software for Cloud as of May 2025
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What is Marketing Attribution Software for Cloud?
Marketing attribution software is software that enables businesses to track and measure the effectiveness of their marketing efforts across multiple channels. By analyzing customer interactions and touchpoints throughout the buyer’s journey, these platforms determine which marketing activities contributed to a conversion or sale. This software provides insights into which channels, campaigns, or strategies generate the best return on investment (ROI), allowing marketers to allocate resources more effectively. Marketing attribution tools often use models such as first-touch, last-touch, or multi-touch attribution to evaluate the impact of different touchpoints. Ultimately, these platforms enable businesses to optimize their marketing strategies by understanding which efforts are most successful at driving results. Compare and read user reviews of the best Marketing Attribution software for Cloud currently available using the table below. This list is updated regularly.
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Klaviyo
Klaviyo
Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. With powerful segmentation, one-click integrations, predictive analytics, AI automation, drag-and-drop email design, and A/B testing, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data and put this data to work to help personalize marketing content and optimize business performance. Plus, 350+ integrations make getting started even that much easier. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.Starting Price: $0/month -
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WildJar
WildJar
Call tracking software to supercharge your business. WildJar helps businesses become wildly successful by reducing customer acquisition costs and increasing revenue 10x. It's time to tame your inbound phone leads. Discover exactly which advertising channel has caught your customer’s eye. Have they called before? Is the lead valuable? We can help answer all your questions in real-time. Analyze what your staff is saying (or not saying) and transform every conversation into a good one. Seamlessly integrate WildJar call data into your preferred platforms to complete customer journeys and measure ROI. See the results marketers get by using WildJar's award-winning call tracking and analytics platform. WildJar is the most sophisticated call tracking and calls intelligence solution, helping businesses and marketers optimize and drive higher revenue from inbound phone leads. Record your phone leads to improve sales effectiveness and help with staff training and development.Starting Price: $39 -
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Resulticks
Resulticks
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration. Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications. Resulticks’ omnichannel audience data management platform doesn’t just integrate all your data. It is the integrated, scalable engine that transforms, augments, and activates big data to achieve a single, real-time customer view, enable sophisticated segmentation and personalization.
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