Innovative testing for better products. Everything you need to deliver unique, optimized experiences for your customers, from ML-powered personalization to feature management. Explore user behavior trends on a deeper level by targeting your tests to specific user actions and characteristics so you can understand what makes them tick. With DataTester's machine learning algorithm, you can implement A/B testing on message variations to get the information you need from your users. These notifications can then be further personalized based on their past behaviors for maximum conversion. A progressive delivery model gives you better control with your experiments, taking the risk out of your releases with quick and automated rollbacks if needed. DataTester's server-side testing is hassle-free, with an automated selection of the most suitable statistical method between conversion, per-user and click-through rate metrics.