Best Account Based Marketing Software

6sense

6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights. Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.

1,619 Ratings

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Pipedrive

Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.

8,516 Ratings

Starting Price: $14/month

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DemandScience

Generate Leads for a Future-Proof Sales and Marketing Funnel DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush

7 Ratings

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emfluence Marketing Platform

emfluence

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

4 Ratings

Starting Price: $1,000/month

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LeadsBridge

LeadsBridge is an iPaaS solution that enables companies to enhance their omnichannel strategy by orchestrating their business data. LeadsBridge fulfills your integration needs, focusing on bridging gaps between advertising platforms and sales funnels, and delivering tailor-made integrations made upon your business needs. The LeadsBridge platform is suited for companies that want to streamline their advertising activities by integrating the marketing technology stack with Facebook & Instagram Ads, Google Ads, and LinkedIn Ads. With more than +370 out-of-the-box integrations available at the moment, you can easily connect your chosen software with your advertising platform, seamlessly synchronizing data for your marketing workflows. LeadsBridge main features include: - Lead Sync - Audience Targeting - Online to Offline Tracking - Platform to Platform - eCommerce Synchronization - Tailor-Made integration

2 Ratings

Starting Price: $29

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Drift

In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting.

33 Ratings

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DealSignal

DealSignal provides fresh, accurate, verified B2B data that helps sales & marketing teams maximize their efficiency, performance and results. Precisely target the right buyers, personalize your outreach, and drive more conversions. The DealSignal platform provides access to 600M+ global companies and contacts with over 100 data points, including detailed account profiles, contact profiles, verified emails, corporate & direct phones, social URLs, and mailing addresses – all with 97%+ accuracy and a 100% data guarantee. Optimize your lead scoring and routing, accelerate sales follow-up, personalize conversations, and maximize conversion rates. Better sales and marketing performance starts with better data. Refresh, enrich & reverify your data automatically, on a schedule. Eliminate time wasted on manual data research. Build precise decision-maker lists that enable multi-touch, multichannel campaigns and cadences that deliver higher conversions and build more pipeline faster.

13 Ratings

Starting Price: $399 per month

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Outreach

The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics.

10 Ratings

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Marketo

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

5 Ratings

Starting Price: $895 per month

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Ortto

Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.

3 Ratings

Starting Price: $509 per month

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Opensense

The smarter way to send email. Opensense helps marketing, sales, compliance, and IT teams unlock the power of employee email to guard their brand and grow their funnel. With Opensense, you can effortlessly manage company-wide email signatures, launch powerful email ad campaigns, gain valuable sales insights, and ensure compliance, all within a single, user-friendly platform. Our advanced solution seamlessly integrates with the most popular productivity suites and email clients, including Office 365, Microsoft 365, Google Workspace, Outlook, Gmail, and Exchange, as well as major CRM and marketing automation tools like HubSpot, Adobe Marketo, Pardot, Eloqua, Microsoft Dynamics, and Salesforce. Customers like Qualtrics, Salesforce, Adobe, and Outreach.io use Opensense email signatures and ad campaigns to promote content, events, and power-targeted ABM campaigns.

2 Ratings

Starting Price: $1 per user/month*

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Segment

Twilio

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

2 Ratings

Starting Price: $120 per month

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Leadfeeder

Dealfront

Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.

1 Rating

Starting Price: $63.00/month

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Qualified

Qualified.com

Qualified helps companies generate pipeline, faster. Tap into your greatest asset - your website - to identify your most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. Qualified helps leading B2B companies tap into their greatest asset - their website - to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers and offers two core products: Qualified Conversations and Qualified Signals. Piper is an AI SDR that automates your inbound pipeline generation motion to help you scale. The AI SDR you’ve been waiting for, Piper is ready to join your team today.

1 Rating

Starting Price: $3,000

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PathFactory

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.

1 Rating

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ZoomInfo Sales

ZoomInfo

Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team.

1 Rating

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Jobin.cloud

Simplify prospecting efforts by automating LinkedIn profile-searches and imports. Finding and actively engaging with the right people is the first essential step of any business. However, browsing on social networks tends to be long and frustrating without the support of proper automation. Import in FULL (not just Name and Role) hundreds if not thousands of potential leads, in just one click, be it people, or companies. Remain untracked by LinkedIn, and surpass the limits of what regular users can do. After enabling Auto Import, just viewing a profile is enough to fully import them into your Jobin repository. Everything gets seamlessly merged, so instead of ending up with duplicates, you've fully updated them instead. LinkedIn profiles are definitely rich with useful information, but not always do they have everything; more often than not, emails, phone numbers, and other social media profiles are kept private or not mentioned.

1 Rating

Starting Price: €7.99 per month

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LeadSift

LeadSift is a B2B intent data provider that helps organizations identify and prioritize the prospects and accounts they should be targeting. We collect data from millions of Unstructured Public Web Data to identify when prospects are showing an increased interest in competitors and relevant topics. Once we identify a signal, we go through a sophisticated mapping process to understand who these prospects are and where they work to determine if the signal is relevant. The end output is a contact enriched with company details and contact information that has been actively researching a relevant company or topic. With LeadSift data, organizations can optimize ad spend, marketing nurture campaigns, and sales outreach.

1 Rating

Starting Price: $1500/Month

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Integrate

We connect customers with the brands they deserve. Build meaningful connections for prospects and customers that accelerate revenue with the world’s only omni-channel demand cloud. Take control of every customer journey. With your personalized demand cloud. As a B2B marketer, you’re struggling to manage lead data from an increasing number of channels and sources. People, data, processes and systems are not in alignment. As a result, your top-of-funnel demand-gen efforts are fragmented and inefficient, the customer journey is disconnected, and you can’t meet pipeline goals. The Integrate Demand Cloud empowers you to engage buyers where they are. By aligning people, data, processes and technologies it enables seamless, personalized customer journeys and advances marketing ROI.

1 Rating

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Sprouts.ai

Sprouts AI/ML engine helps you discover advanced Ideal Customer Profile (ICP) variables and create a hyper-precise target account list. Sprouts provides effortless access to multiple databases in one intuitive platform, including CRM integration. Identify demand signals from potential customers, even the sneaky anonymous visitors, and target in-market accounts with precise contact intelligence. Maximize engagement and spread your reach across multiple touchpoints using emails, LinkedIn, phone calls, SMS, Whatsapp, and targeted ads. Machine Learning model to power account purchase prediction. Know exactly when a customer is ready to make a purchase.

1 Rating

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Act-On

Act-On Software

Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.

Starting Price: $900.00/month

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IMPGo

IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place so you can help deliver consistent brand experiences everywhere, every time. From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and information in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels. Unlike off-the-shelf products, we are able to customize and create solutions specific to meet your team’s needs and we provide concierge-level support.

Starting Price: $25.00/month/user

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DailyStory

DailyStory, a digital marketing automation platform, brings together all the tools you need to build, manage, automate and measure effective digital marketing campaigns in a simple and easy-to-use experience. DailyStory also integrates with a variety of popular platforms from Telligent Community, Salesforce, Mindbody and more. And supports Zapier for integrating with virtually any software platform. Emails built in the DailyStory designer are automatically optimized for both desktop and mobile. Because, with more emails read on mobile devices it’s important your emails look great on mobile. We also optimize for all the major email clients such as Outlook and Gmail (to name a few). DailyStory’s reports provide insight to review delivery, emails sent, clicks opens, opt-outs, bounces and more. All reports support exporting your data to Excel or Google Sheets as a comma-separated value (CSV) file.

Starting Price: Free

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Altcraft

Altcraft Platform

Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reports

Starting Price: $300/mo

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Kwanzoo

Kwanzoo offers AI-powered Go-to-Market (GTM) automation solutions designed to engage 10X more high-intent buyers, boosting your sales pipeline. Our innovative AI GTM technology, combined with our GTM On-Demand service, aggregates buying signals at both person and account levels. It delivers automated, always-on, and personalized message sequences to each prospect via emails, LinkedIn, and phone calls. This approach enhances SDR productivity, reduces sales costs, and drives revenue growth. Kwanzoo’s AI GTM tech de-anonymizes USA site traffic, generating warm leads with complete contact details, including work/personal emails, LinkedIn URLs, and mobile numbers. It also identifies in-market USA-based buyers researching products like yours right now. Additionally, its Account Intelligence feature tracks global company buyers engaging on any website, enabling targeted outreach through emails, LinkedIn, and calls. Our platform serves SMBs, mid-market firms, and large enterprises

Starting Price: $250/month

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Aptivio

At Aptivio, we’re the future of sales. Our all-in-one AI platform positions companies to achieve sustainable growth today and tomorrow. We leverage artificial intelligence to free up sales reps from mundane tasks. Aptivio helps Chief Revenue Officers with opportunity discovery, revenue conversions, unifying sales and marketing, and optimizing the selling experience. Our Buyer Intent AI platform empowers sales reps with real-time signals and actionable insights to anticipate the needs of customers before the competition. Aptivio offers seamless user experience and adoption that’s self-service and easy to instantly set up. We reveal buyer intent and sales-ready opportunities within 48 hours, tailored to your go-to-market playbook. We’re backed by Panoramic Ventures and Quake Capital and deliver sales pipeline growth to market-leading firms such as Capgemini, Tonkean, LexisNexis, and more.

Starting Price: $50 per month

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Giftsenda

Our gifting and direct mail platform provides ultimate access to a wide variety of specially curated gifts in more than 200 countries, coupled with intuitive automation tools and CRM integration. You’re doing more than sending a single gift when you use Giftsenda, you’re starting an entire corporate gift campaign. From connecting with new leads to improving relationships with your business partners, a corporate gift campaign can do it all. Celebrate your customer’s milestones with a personalized gift. Welcome new customers, celebrate achieved business goals and so much more. You're a leader with ideas! Show it by hosting virtual conferences & spoiling your attendees. They'll remember your ideas longer when they come with an amazing gift. Engage more leads & improve your BDR & lead-gen response rates. Enjoy the benefits of having a dedicated account consultant to help you get the absolute most you can from us, while maximizing engagement.

Starting Price: $0

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ActiveDEMAND

JumpDEMAND

ActiveDEMAND is a comprehensive marketing automation platform for marketers, digital agencies, and small to mid-sized businesses. ActiveDEMAND offers a rich set of tools that empower users to take their marketing efforts to the next level through streamlined campaign management, campaign recipes and attribution reporting. ActiveDEMAND's range of tools include call tracking, email marketing, reporting, online event marketing, powerful integrations, and so much more.

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LeadGnome

Eliminate bad contacts. Find titles, direct dials, and mobile phones. Identify decision makers, influencers, and cross-sell opportunities. Take immediate action from shared mailboxes. Eliminate manual forwarding process. Sort replies to improve productivity, visibility, and organization. No need to add weight to your MarTech stack. No need to learn a new tool. Email reply management in the cloud, configured in minutes (not hours or days). Rest easy knowing that LeadGnome reviews every email reply and synchronizes the data with your marketing automation platform or CRM.

Starting Price: $240 per year

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Senegal Software

CRM, finance, workforce management software, and more. Manage every aspect of your business. Pick the modules you need and begin saving time and money. Staffing Simplified Our founders have more than 20 years of experience in the staffing industry. During that time, they built, and rebuilt an internal platform that helped their team work smarter, not harder. One day a competitor saw what our founders built. She said that every other company in the industry was struggling to solve the very problems their internal platform had fixed. She suggested that they should make their platform available to everyone. In 2016 Senegal Software was born. The result is a modular platform that lets you run your business from anywhere, on any device. Today our software helps clients save time and money, all while increasing productivity. And we do not stop there – our team continuously works with clients to find new ways to automate and simplify staffing.

Starting Price: $25-$55 month

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Compare the Top Account Based Marketing Software as of May 2025

What is Account Based Marketing Software?

6sense

Pipedrive

DemandScience

emfluence Marketing Platform

LeadsBridge

Drift

DealSignal

Outreach

Marketo

Ortto

Opensense

Segment

Leadfeeder

Qualified

PathFactory

ZoomInfo Sales

Jobin.cloud

LeadSift

Integrate

Sprouts.ai

Act-On

IMPGo

DailyStory

Altcraft

Kwanzoo

Aptivio

Giftsenda

ActiveDEMAND

LeadGnome

Senegal Software

Best Account Based Marketing Software

Compare the Top Account Based Marketing Software as of May 2025

What is Account Based Marketing Software?

6sense

Pipedrive

DemandScience

emfluence Marketing Platform

LeadsBridge

Drift

DealSignal

Outreach

Marketo

Ortto

Opensense

Segment

Leadfeeder

Qualified

PathFactory

ZoomInfo Sales

Jobin.cloud

LeadSift

Integrate

Sprouts.ai

Act-On

IMPGo

DailyStory

Altcraft

Kwanzoo

Aptivio

Giftsenda

ActiveDEMAND

LeadGnome

Senegal Software

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